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In August of this year, the China Gold Association, for the first time in eight cities across the country gold jewelry trends and large-scale survey. Here, we will survey results released to the industry and media friends. It should be said that the survey's timing is ripe: China's gold jewelry consumer groups have entered conscious awareness of the trend, 80% of the consumers' requirements in line with fashion to keep up with the trend. 50.78% before buying basic recognition of some popular models.

Therefore, the establishment of the gold jewelry fashion trend forecasting agency, regular fashion forecast trend joins a controllable link between gold consumption gold production is not only necessary, but also much-needed.

the survey selection eight cities: Beijing, Shanghai, Guangzhou, Wuhan, Shenyang, Chengdu, Xi'an, Lanzhou. Time: August 12 -22, 2007. 1,300 questionnaires, 1160 were valid questionnaires. Select the three major cities of Beijing, Shanghai, Guangzhou, structured interviews, physical picture of the part of the Invite industry experts to analyze research trends and participate in the formulation of the sampling indicators. All these efforts are for the multi-angle, many sides depicting Face of gold jewelry trends. Data processing part, we have adopted a the SPSS11.5 professional statistical software, the use of computer statistical analysis to ensure the accuracy of the forecast.

a first published forecast data related to 2007 the purchasing power of gold jewelry:

1 survey population ages. (Graph) maximum concentration of 25-34 years, accounting for 38.05 percent of the total number of surveyed.

2, optional material: the pool of choice frequency that, like gold people, accounting for 60.41% of the total number of survey; followed like K gold, accounting for 39.59%. Buy 1-3 pieces of gold jewelry each year, accounting for 65.3%, accounting for 46.63%; nearly a year to buy gold jewelry; plan to buy next year, accounting for 55.24%.

3, optional categories: necklace accounted for 51.86%; ring 42.8%; bracelets accounted for 25.46% 20.31%; earrings. Kit purchased was significantly upward trend.

4, wearing occasions: gold jewelry in the position of people's leisure life increase with age. Casual occasions wearing gold jewelry accounted for a larger proportion of 33.82%; followed by social accounted for 32.04%; marriage accounted for 29.01%; Dating accounted for 22.72%; work, 17.8%.

5, put into spending: mainly concentrated in two files on :1000-1900 yuan accounted for 28.77%; 2000-2900 yuan accounted for 23.92%; followed by the 3000-3900 yuan accounted for 9.36%; 4000-4900 $ accounting for 5.21%; 5000-5900 yuan accounting for 5.03%; 6.8% more than 6000 yuan. A signal that can not be ignored: the consumption accounted for only 2.1% three years ago, more than 5,000 yuan. Today, high-end consumer start somewhere.

6, optional spaces: preferred store accounted for 58.56%; basic three years ago on a 56.3% rise slightly, and the choice of a large mall jewelry counters marked decline, as 33.19%, 17% lower than three years ago.

7, optional information: through fashion magazines to buy gold jewelry accounted for 35.75%; followed by television, accounting for 26.46%. Through acquaintances or recommended information channels, accounting for 21.04%. From brand endorsements, newspapers, network, promotion of professional institutions, respectively Sort: 14.4%, 13.18%, 12.87%, 11 .85%.
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