Strong sales of EA comes after efforts to turn to social games

　　The company said it was still pleased with their prospects for the year. Pre-game company the last war, "Battlefield 3" scored nearly three million units, most of which were collected by customers when the game went on sale Tuesday, Eric Brown, chief financial officer of the company, said in an interview. "Our goal is to win more and more share in the category in first person," he said.

Strong sales of EA comes after efforts to turn to social games and subscription. Last game of the social networking company called "The Sims Social," mixes his popular Sims franchise with Facebook. The company is also preparing to launch "Star Wars: The Old Republic" on 20 December in order to compete with Activision Blizzard Inc. 'S (ATVI) "World of Warcraft" in the market for cut-throat games online subscription.

The company has also launched an online game store, called "Origin" that the company will soon include games, Warner Bros. Interactive Entertainment, THQ Inc. (THQI) and Campcom Co. (9697.TO). EA PopCap Games Inc. also acquired in August with what the creator of "Plants vs. Zombies," "Bejeweled" for EA's business in a deal valued at $ 1.3 billion. Each of these projects are expected to expand the company's bottom line by diversifying the business model of the company beyond boxed games sold in brick and mortar stores.