Jewelry business online and offline disputes, Chinese jewelry

Related articles:

• Jewelry electricity providers to investment in new darling of China jewelry
• Ruby maintenance and cleaning, jewelry
• Inappropriate to platinum jewelry when the investment goods , Chinese jewelry

Editor's note: e-commerce tide of which the industry is able to stay out of the jewelry industry is also true. In recent years, numerous banner Internet as emerging channels inevitably impact the traditional channels, select the online mode or offline mode, the problem became all business and investment institutions must consider. jewelry industry is becoming the darling of the capital in the eyes. shortly after the jewelry enterprises in the city in love backdoor listing, the jewelry industry in July, there have been two investment events: First the traditional chain Salamanca Dragon jewelry get days Figure Capital Senior Partner Cen A round of investment 52 million yuan of the main cast is electric commercial enterprises Daiou Ni Jewellery get involved in the $ 20 million investment by the Hong Kong Jin Dafu.

The advantage of offline mode or online mode more prospects, and therefore become a controversial topic of the industry and the investment community. channels fission online get traffic + line experience store turnover, the O2O Jewelry electric usual mode. In fact, traditional jewelry enterprises often choose settled in the downtown business district, shopping malls, and both get the traffic, shops and natural billboards. O2O jewelry electricity providers to obtain traffic rely on the network, not in the traditional media cast too much advertising, shops and experience store rents are far below that. 2007 Nian Ying Gold Diamond, CEO Cao embraced prophecy: after three years, 80% of the line jewelry brand will disappear. Now, five years later, 80% of revenue from Mainland China line market CTF successfully listed on the 2011 annual sales of 46.4 billion yuan, net profit of up to 51.99 yuan, becoming the world's highest market value of jewelry enterprises. online brand is also exploring continue to grow.

According to incomplete statistics, the the domestic network jewelry sales organization has more than 100, Kelan diamonds, diamond birdie, Daiou Ni, BLOVES enterprise in just a few years, sales of the rapid growth, have a billion. According to statistics of China Gems & Jewelry Trade Association, the Chinese jewelry market, total sales in 2010 of more than 240 billion yuan, more than 300 billion yuan in 2011, China's jewelry industry is continuing to maintain a rapid growth trend. The entire jewelry industry ; third diamond bird, Kelan diamond so-called mouse + cement Online To Offline O2O mode. channels. There is no doubt that the growth rate of the emerging network channels can not be discounted. The data show that in 2005, the online channel sales accounted for only 0.16% of the size of the market, in 2009 this proportion has increased to 0.24%. However, compared to developed countries, this proportion is still low. Obviously, there is tremendous room for growth. online get traffic + line experience store turnover, the O2O Jewelry electric usual mode.

In fact, traditional jewelry enterprises often choose settled in the downtown business district, shopping malls, and both get the traffic, shops and natural billboards. O2O jewelry electricity providers to obtain traffic rely on the network, not in the traditional media cast too much advertising, shops and experience store rents are far below that. , O2O jewelry electricity providers mostly taken homegrown industry chain model to cover the purchase of raw materials, product design, production until sales terminal.

Diamond, (1617.50, -1.70, -0.10%), jewelry, and can be counted as a its fineness can be identified, the international standards. Therefore, the cost of the product is relatively transparent to consumers is also very easy to accept. However, the unit price of a single piece of jewelry industry frequently a few thousand or even million, but there are some obstacles to consumption. Diamond electricity supplier, for example, the average customer price between 4,000 yuan to 5,000 yuan, with a few hundred dollars off Price for the mainstream electricity supplier completely different customer buying decisions difficult, logistics, payment links are hidden dangers exist. say, 70% of our sales are online to complete.